FOAMY FEST
Plip Plop
Plip Plop offers a delightful collection of bathing essentials designed especially for kids. Each product is thoughtfully reimagined with playful shapes and vibrant colors, ensuring they are fun and ergonomically suited for little hands. This approach promotes safe and proper use while making bath time enjoyable. Plip Plop’s products are easy to handle, highly functional, and bring joy to everyday routines.
Year: 2022
Type: Packaging Design
Based on: Fruit Analysis and Brand Packaging
plip plop
CONTEXT
Plip Plop offers a delightful range of bathing essentials designed especially for kids. Each product is thoughtfully crafted with playful shapes and vibrant colors, reminiscent of the joy and appeal of brands like Nutella. The designs prioritize ergonomics, making them easy for little hands to handle while promoting proper use, safety, and fun. Functional, easy to use, and engaging, Plip Plop brings a touch of excitement to kids’ bath time routines.
but, why?
CAUSE
This project was inspired by a brand study of Nutella, known for its playful and recognizable identity. Drawing from Nutella’s vibrant and joyful aesthetic, the concept was developed to create a collection of bathing essentials that capture the same warmth and appeal. The goal was to translate the brand’s fun, approachable qualities into a new product category—bath items for kids. By merging Nutella's emphasis on delight, comfort, and ease with practical design principles, this collection aims to bring the same sense of joy and familiarity to bath time as Nutella does to breakfast tables. The project combines the essence of the beloved brand with ergonomic, safe, and functional designs, ensuring that the collection is not only fun but also suitable for little hands and everyday use.
Splish, Splash, and Soapy Smiles!
To design a collection of bathroom accessories for kids that enhances their bathing experience, inspired by the Nutella brand.
brand crux
RESEARCH
Demographics
Nutella boasts a broad demographic appeal, resonating with diverse age groups, including children, young adults under 24, and adults aged 35–55. Its primary target audience, however, remains children and families, as highlighted in their iconic "Wake Up to Nutella" campaign. Since 2007, the memorable 'toaster dance' advertisement has captivated parents by promoting Nutella as a wholesome addition to their children’s breakfast, aligning indulgence with the promise of a balanced start to the day.
Children
Family
Young adults
Nutella, a sweet hazelnut cocoa spread, is produced by the Italian company Ferrero and was first launched in 1964, with its origins tracing back to 1963. Known for transforming even the simplest mornings into something special, Nutella pairs effortlessly with various foods, turning them into delightful treats. Packed with chocolate, along with sugar and fats, its recipe varies slightly across different countries.
Keywords derived from the study to capture essence of the brand.
Classic
Smooth
Addictive
Joyous
Versatility
Keywords: Joyous
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Mess Makers: Kids often turn bath time into splash time, leaving the bathroom wet and soapy.
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Overuse of Toiletries: When left unsupervised, they tend to overuse or waste soaps, shampoos, and other toiletries, often playing with them instead of using them efficiently.
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Attracted to Shapes and Colors: Bright, playful designs captivate their attention, making bath products with engaging visuals more appealing.
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Creative Imaginations: Children love to transform a mundane bathroom into a magical world, often pretending it’s a sea, a jungle, or even a pirate ship.
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Need for Independence: While they crave some autonomy in handling bath products, they still require tools designed for safe and easy use.
pain points
OPPORTUNITIES
hand ergonomics
OPPORTUNITIES
Designing kid-friendly bathing essentials requires understanding typical hand dimensions for this age range to ensure comfort, ease of use, and proper grip. Data gathered from anthropometric studies highlights the following average hand measurements for children aged 5–9:
Hand Dimensions:
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Palm Width: 5.5–6.5 cm
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Hand Length (from wrist to tip of the middle finger): 11–14 cm
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Finger Length: The middle finger (longest) measures approximately 5–6 cm, while the thumb is 3.5–4.5 cm.
Grip and Usability:
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Handle Design: Ensure handles are between 2.5–3 cm in diameter for a secure grip.
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Weight: Keep the product lightweight (under 300g) to avoid strain during use.
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Texture: Incorporate textured surfaces or soft rubber grips for better hold, especially when the product is wet.
colors
OPPORTUNITIES
Understanding colour preferences among children in the 5–9 age group is crucial for designing engaging and age-appropriate products like Plip Plop bathing essentials. At this developmental stage, children are drawn to vibrant, bold, and contrasting colours that evoke energy, playfulness, and creativity.
Orange:
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Represents energy, enthusiasm, and creativity, making it appealing to children.
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Stimulates a sense of fun and excitement, perfect for bath time.
Green:
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Symbolises nature, freshness, and growth, promoting a sense of calm and balance.
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Often associated with health and wellness, aligning with the product's hygienic purpose.
White:
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Represents purity, cleanliness, and simplicity, which are crucial values for bathing essentials.
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Serves as a neutral base, balancing the vibrancy of orange and green.
The combination of orange, green, and white creates a visually vibrant and harmonious palette that is engaging for children. The tri-colour scheme offers contrast and balance, making the product stand out and look playful yet composed. The colours also suggest freshness (green), fun (orange), and cleanliness (white), aligning perfectly with the product’s purpose and appeal.
enumerate
CONCEPT
Plip Plop offers a delightful range of bathing essentials for kids, thoughtfully designed with playful shapes and vibrant colors to spark joy while prioritizing ergonomics, safety, and ease of use. Each product is crafted to encourage proper use, ensure functionality, and make bath time a fun and enjoyable experience for children.
Fluffo
Fluffo brings back the joy of childhood with its foamy bubble-maker liquid dispenser. Just pull up the tab, push the top of the neck into the side opening of the bottle, and create endless bubbles! Designed for fun and functionality, the neck doubles as a bubble wand and a hanging hook, making bath time a playful adventure.
JOYOUS FORM + TOY ELEMENT + BATH ESSENTIALS
Hydroo
Hydroo is a one-hand lotion dispenser designed with vibrant, playful shapes and colors that inspire joy while promoting proper use, safety, and fun. Its user-friendly design makes it easy to operate, functional, and a delightful addition to bath time routines.
